Developing a new generation of Professional Marketers with global standards and local insights
TRường doanh nhân PACE

In today’s business landscape, business leaders must deal with growing uncertainty, complexity, and ambiguity in their decision-making environments. Organizations must constantly update their marketing strategies and develop communication strategies that align with business goals and priorities. PACE School of Marketing Management, one of eight affiliated schools of PACE Institute of Management, is established to contribute to developing a new generation of Professional Marketers who have international capabilities and insightful realization of the business circumstance in Vietnam.

GLOBAL PARTNERS

>Digital Marketing Institute (DMI)

Digital Marketing Institute (DMI) is the world’s leading organization specializing in digital marketing. PACE is the only authorized partner of DMI in Vietnam to deliver DMI's world-class digital marketing training program in Vietnam.

FranklinCovey Việt Nam

FranklinCovey is the world leader in helping organizations achieve greatness and sustainable results. In the field of branding development, FranklinCovey has an outstanding solution "The Speed of Trust - From High-Trust Culture to Trusted Brand".

FLAGSHIP TRAINING PROGRAMS ON MARKETING

  • BRAND BUILDING AND MANAGEMENT

    BRAND BUILDING
    AND MANAGEMENT

    The "Brand Building and Management" program provides insightful knowledge about key principles involved in evaluating brand strategies and global trends in marketing communication.

  • BRAND BUILDING WITH “THE SPEED OF TRUST”

    BRAND BUILDING WITH
    “THE SPEED OF TRUST”

    "The Speed of Trust - From High- Trust Culture to Trusted Brand" is one of the most effective approaches to build a High-Trust Culture and a Trusted Brand, especially in the context of Trust crisis.

  • DMI PRO - DIGITAL
    MARKETING PROFESSIONAL

    DMI PRO is a world-class training program in Digital Marketing with DMI’s Global Standards in Digital Marketing Training. Completing DMI PRO Training Program to become a Certified Digital Marketing Professional (CDMP).

  • Giám đốc Marketing

    CHIEF MARKETING OFFICER

    Chief Marketing Officer is an important training program of PACE School of Marketing Management. CMO program contribute to developing a new generation of marketing leaders in VN.

COMPETENCY MODEL FOR PROFESSIONAL MARKETERS

COMPETENCY MODEL FOR PROFESSIONAL MARKETERS
PACE SCHOOL OF MARKETING MANAGEMENT - UPCOMING PROGRAMS

 IN-HOUSE WORKSHOP

In addition to the public training programs, PACE also offers in-house workshops which are tailored to the specific needs of each organization. Whether the goal is to prepare for a major change initiative or to build individual or organizational competency in a particular area, your leaders and team members will gain required skills and frameworks to achieve the desired results.

For more information about our in-house workshops, please click HERE

PACE’S PROGRAMS FOR C-SUITE

  • CEO - GIÁM ĐỐC ĐIỀU HÀNH
  • CHRO - GIÁM ĐỐC NHÂN SỰ
  • CFO - GIÁM ĐỐC TÀI CHÍNH
  • CCO - GIÁM ĐỐC KINH DOANH
  • CMO - GIÁM ĐỐC MARKETING
  • CPO - GIÁM ĐỐC SẢN XUẤT

PACE’S GLOBAL PARTNERS

GLOBAL
THINKERS
SEMINARS

With an aspiration to link Vietnam with the world's greatest minds to advance business practices and ethics, PACE has brought the world's most prominent thought leaders to Vietnam. Many international seminars have been organized with participation of business leaders from diverse sectors and government officials to learn and share important ideas on pressing matters that impact the business community in the country and beyond.

MOVING FORWARD WITH LEADERS' LEARNING

Business Knowledge Handbook

This is a resource center offering the
 essential knowledge of management and
articles from PACE and the world's
 leading thinkers.

BUSINESS KNOWLEDGE BOOKSHELF

“Business Knowledge Bookshelf”
includes must-read books that PACE Books
selects, translates and publishes for
Vietnamese business leaders.

TALK&THINK FORUM

This Forum provides a platform for leaders and professionals to share and reflect on important issues. Forum’s Speakers are leading scholars & experts.

GOODBOOKS PROJECT

A not-for-profit educational project
founded by PACE and almost 100 of
Vietnam’s most prominent
intellectuals in 2007.